©2020 by Michelle McCleese. Proudly created with Wix.com

 

WELCOME TO DIGITAL CITIZENSHIP AND MEDIA

Update: The Padlet for The Great Gatsby - Character Development of Nick Carraway, can be accessed on the the English Resources page, or click here.

The Padlet for Digital Media classes can be accessed from Google Classroom, or you can download the app and login with your school username and password, OR you can go to the Padlet website.

COURSE INFORMATION

This class is a half-credit semester media design class with the primary purpose of teaching students to create a professional online presence. Other goals include learning to use technology to create podcasts, videos, and marketing campaigns, as well as other visual presentation forms and software. 

According to the Ohio Department of Education, students who graduate from high school should possess more than basic digital skills and knowledge. This course will cover most of the Ohio standards for grades 9-12, omitting those that specify the use of technology we do not currently have.

Jason Brown, a Worldwide Microsoft Student Ambassador In 2016, offers a student view of the uses of technology in education, specifically in the classroom.

Source: Tedx Talks. [Jason Brown]. (2016 March 29). Redefining Learning & Teaching using Technology. [Video file]. Retrieved from https://www.youtube.com/watch?v=AOTEQVYDPpg

I chose Wix because of its simplicity. For beginning website developers, Wix offers a ‘drag and drop’ feature that will also make the development of a website far more time efficient.

Students: After you choose your design and content, and become familiar with the program, you will move to the advanced editor and make more complex design choices.

Source: Wix. (2019 July 24). Wix Tutorial For Beginners 2019 Create A Wix Website In Minutes. [Video file]. Retrieved from https://www.youtube.com/watch?v=uaM9Rz61mTs 

First semester focused on ‘audience’ as the KEY element to a successful essay. I’m here to tell you, it’s not over. The focus is still your audience, and Matt Chan, creator of the TV series “Hoarders,” explains why.

Another resource we will use in creating digital stories can be found here, a website at the University of Houston. This website delineates the seven basic elements of digital storytelling and goes into detail on the uses of the practice.

Source: TEDx Talks. [Matt Chan]. What Great Storytellers Know: Matt Chan at TEDxSeattle. [Video file]. Retrieved fromhttps://www.youtube.com/watch?v=04DJ3UPe2p8  

New Media Trends for 2020 & Beyond

AI Assistants

 Artificial Intelligence is the future. However, today and for the next five years, emphasis in businesses will be on using this technology as an aide rather than replacement of key personnel roles. Algorithmic decision-making poses ethical dilemmas that are still being debated by governments and businesses alike.

  Integration will be the focus in jobs like journalism, where AI will complete investigative tasks, freeing up reporters to work more efficiently in the field and take on more complex topics. 

  With data and templates,  automated writing to create summaries and store them in cloud databases will be the primary jobs for AI in business.

Source: Deleuse, A. (2019). The Future of Media: Key Trends for 2019 and Beyond. Business Wire. 

Monetizing Information

  Consumers both want and need to find trustworthy, objective news and are willing to pay for premium options. Much like streaming movies, streaming news outlets will offer more in-depth analysis and information at a cost. 

  In addition, big business sees your  data as their data to sell all or part to other businesses, and more companies are  uploading this data to the cloud, so data science and analysis will play an enormous role going forward.

  New career choices in digital media will certainly be driven by data manipulation - the protection and storage of it as well as the monetization.

Source: Iverson, H. K. (2020). What to Expect in Data and Analytics in 2020. TDWI. 

Digital Media Jobs Focus: Influencer Marketing

  Influencer marketing is a growing and constantly evolving career choice for communications majors, as well as marketing majors. Individuals who host blogs and podcasts with a significant number of followers will find themselves popular candidates for branding opportunities with companies. 

  Analysis of marketing trends predicts that emphasis will be less on celebrities and more on micro-influencers (individuals that have between 1,000 to 1,000,000 followers/audience members and are considered experts in their fields). Check out this article if you are interested in this growing career.

Source: Anderson, M. (2019). What Are Micro-Influencers & Why Are They So Effective? IMPACT. 

Plans & New Information

National Honor Society

Digital Media & English

NATIONAL HONOR SOCIETY

NHS Nomination forms due

 

March 30, 2020

Induction date:

WHO KNOWS???

After some thought, given the uncertainty of circumstances, I've decided to post a deadline for NHS nomination forms. This date will allow me to notify  all qualifying students and provide enough time for creation and delivery of completed forms. 

If we return to school, I would like to do something special for this year's new inductees and current members. But, we will have to wait and see what transpires. As of March 17, I plan to be at school on April 6. Stay tuned for updates.

In the meantime, if you believe your GPA is high enough, by all means fill out the form (at left) and email it to me. If you are currently in my class, then you can place it on your website. Stay safe and well.

tools of the trade

 

video production

While you may have created videos for fun, a more professional job requires a little more planning and style, not to mention a bit of technical know-how. 

Storytelling

So you have a great story: compelling, socially relevant, not to mention entertaining. How can you make it special without paying an arm and a leg? How about some free tools?

podcasting

Podcasting includes a range of recording options that depend largely on topic and audience. But, the basic setup + having the right equipment can make it easy. 

commercials

Your group will decide on a product to sell online and create a commercial that will appeal to the target consumer. Before your group decides on a product, read the attached article linked below.

Red Chairs
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